My name is Jim Mitchell. I’ve been blogging here since early 2004.

The site has gone through many style changes since it launched way back then. In 2014, I “decluttered” all of the irrelevant content, leaving the posts which received the most traffic. I then chose to start over with a focus on writing about living a simpler, more meaningful life. Less but better.


Like a lot of other Mac users, I got my start as a design artist back in the early ’90s.

My love affair for all things Apple began with a road-worn Mac SE/30. It was during those early years working with Aldus PageMaker, Macromedia Freehand and Adobe Photoshop that I learned the importance of keeping a computer system in tip-top shape.

This led me to create the simple Mac OS X utility Yasu in 2002, which is short for “Yet another system utility.” Yasu became pretty popular for a while in the early 2000’s. In 2017, I turned the app over to another developer. If you’re looking to download the latest version that works with your macOS, visit the Yasu for Mac site.


Today, I work as a Sr. Business System Solution Architect at VIZIO where I guide their Salesforce initiatives. Since this is my personal site, all thoughts and ideas expressed here are strictly my own and in no way reflect those of my employer.

I’m a Salesforce certified administrator, developer and consultant, and a certified Scrum Master. Other nerdy experience includes Microsoft SQL, MySQL, HTML, CSS, PHP, Javascript, and just enough Java to make me dangerous to my peers. I can even still get decent results out of Adobe Illustrator & Photoshop when I need to.

I’m fortunate enough to have found and married an awesome woman that I’d be completely lost without and I have some pretty neat kids because of it. In my spare time I like to write code, spend time with the family, play music and enjoy anything that gets me outdoors on a hiking trail.

I enjoy hearing from readers, so if you’d like to ask a question, share something or just chat in general, give me a holler through my contact form.

Right Now

Right now, I’m located in beautiful Huntington Beach, California, a.k.a. “Surf City, USA,” focused on the following…

Things I’m Doing

  • Spending as much time as I can with the family (even before the pandemic hit)
  • Preparing to hike the John Muir Trail in 2021
  • Studying for the Platform Developer 1 Salesforce certification

Books I’m Reading